TOMMY WILSON
COPY FOR HUMANS
Words that stick
Good, impactful copywriting should add value - it should be helpful or interesting.When you understand both your audience and your subject matter, you've already won half the battle.While generative AI has its place, there's an opportunity to cut through the noise with authentically human copy that provides instant value and builds trust.So, why work with me?
I've written for adventure clothing brands, universities, sustainability campaigns, legal firms, dating apps and more
I spent a year writing help articles for a complex data management software startup - from technical glossaries and tooltips to migration guides
I recently wrote promo copy for a tricky-to-explain public engagement exhibition turning celestial space data into sound
Crystal-clear Comms
From in-depth, meticulously researched travel blogs to step-by-step guides to fiddly processes, I've been breaking it down for lay audiences for a decade.Making zero assumptions about readers and what they already know, I bring clarity to the most complex and wordy concepts. I'm also a stickler for plain, accessible English - free of jargon and skim-friendly.
A degree in Journalism, published in national broadsheets and culture mags
Trained to edit copy by the pros - The Publishing Training Centre and The Plain English Campaign
A passion for accessibility, paired with a keen eye for design (fun fact - I chose the typeface Inter for this page, a beautiful font that's so versatile, NASA use it for their instrumentation)
Tons of experience writing for public, private and charity sectors
Serious seo chops
I learned how to optimise copy for search performance the right way - managing heaps of different SEO accounts for a whipsmart digital agency with more awards than Michael Phelps. But I still don't write for search engines, I write for humans.Knowing how to optimise your written content without compromising on quality, style and flow is the secret sauce - and it's more common sense than it is witchcraft. I'll help put you on the map, without trampling all over your tone-of-voice guide.
I've led on SEO for household names and internationally recognised brands
I've delivered results-driven SEO strategies with key pages ranking #1 on Google
I've built audience trust and authority on the subjects that deliver conversions - whether it's donations, signups or purchases